Korea Air’s In-Flight Safety Video Gets a K-Pop Update

  • published on1, Nov, 2019
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Fasten your seat belts and get ready for takeoff with superstar K-Pop idol group SuperM and BoA in Korea Air’s new in-flight safety video. Rather than your typical by-the-numbers instructional video, Korea Air’s instructional video is highly produced futuristic marvel filled with futuristic interior spaces, sci-fi holograms, and polished set pieces that captures the imagination. Cut in in between BoA’s narration and the members of SuperM going about the aircraft are high-energy dance routines while their tie-in song, “Let’s Go Everywhere” plays in the background. It’s a fun and interesting tie-in, considering most musical tie-in in the K-pop market are for TV commercials, movie or TV soundtracks.

On the YouTube page for Korean Air, which shared the video, the company wrote: “We’re proud to launch our new Safety Video, the first project presented by Korean Air and SuperM! Have you ever wondered what Korean Air’s airplane might look like in the future? Well, now you can take a ride with SuperM on Korean Air’s airplane of the future. Settle in and watch the in-flight safety video presented by global K-pop group, SuperM!”