Cool Game of Thrones NY Times Ad

  • published on13, Mar, 2013
  • commentsno comments

 

 

 

 

 

 

 

What a highly creative yet fun way to get an audience engaged with a TV show, if this doesn’t get you excited for a TV show I don’t know what will. I am a big Game of Thrones fan, and cannot wait for the new season to begin, and this ad definitely builds my anticipation.

The ad instantly grabs the viewers attention with a large dragon casting its shadow over most of the ad. If that dragon wasn’t cool enough, the entire ad is various articles relating to the Game of Thrones series, with headlines such as “The Lion of the Desert” and Medea Resurrects at the Abuelitas”.

The copy itself is clear and easy to see, so readers who don’t watch the show and wonder what a dragon is doing on a section of a newspaper won’t be confused.

Other brands could use this as a starting point for creating thoughtful, fun and interesting integrated ads in print media. Hopefully, I will stumble upon more ads like this one in the near future.

 

No related posts.