Fat Free Advertising: Volkswagen Edition

  • published on16, Dec, 2014
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Volkswagen Fish

 

More art than ad, I found this series of advertisements from Volkswagen to be incredibly eye catching due to their clean, modern, and minimal aesthetics. While they are incredibly good aesthetics, the tagline could run alongside a variety of images, thus enabling the campaign to go beyond just these three images.

 

Volkswagen bananas

 

The one drawback of these ads is that they may be too minimal and artistic for their intended target audience (I think would be small-to-mid size business owners).

 

volkswagen eggs

 

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