In a refreshing break from Sonic’s ads that feature those two dudes discussing their favorite Sonic menu items in their care, the company has released several spots that highlight their large assortment of drink flavor combinations.
What I find most appealing about these ads, is that they highlight the mouth (which of course what grabs all the attention and is the “gateway” to cool liquid refreshment) with a variety of colorful personalities painted on to showcase they unique flavors Sonic has to offer.
With such a variety of flavors and personalities Sonic has the ability to carry out this campaign that’s based around customization and unique flavors for awhile if it wants to. This is because the set up for these ads is simple and be easily copy=and=pasted with new characters and flavors.
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