Nutella Gets Artsy and Funky with its Limited Edition Jars

• 16, May, 2017
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Nutella’s limited packaging is so wonderful it’s almost good enough to eat!. The world’s favorite chocolate spread now has the packaging that matches its flavorful sweet taste. Similar to Coca-Cola and Absolut, Nutella’s new limited edition packaging features millions of unique types of packaging that reflect it’s unique brand characteristics and fun, easy-going aesthetic. Colorfully painted brushstrokes, abstract shapes, and varying patterns of all shapes and sizes decorate the 7 million jars of Nutella generated from a complex computer algorithm.

As someone who is all about variations on a single concept or theme, having to pick between which jars of Nutella is almost an overwhelming tasks, as there are so many artfully crafted and inspired choices to pick from. Basically it’s like collecting Pokemon cards turned up to 11! Honestly I would rather keep these on display on my bookshelf and decorative pieces to admire than throw away once I am done eating all that Nutella goodness that’s inside each container. It may sound a bit loony but how could you not be tempted to get as many unique containers as possible?!

Check out the video below to see which is your favorite.