Big Data gets Localized Courtesy of Spotify

• 24, Nov, 2016
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Two things I can’t live without in this world, the Internet and music, are not only have the power to unite and connect people around the world but also act as creative outlets that can generate some pretty interesting data not to mention content. As one of the world’s largest music streaming providers with millions of users around the world, Spotify engineered a quirky, colorful end-of-the-year campaign with dozens of interesting pieces of their user data around the globe. With millions of unique data points to choose from, the possibilities for creating material for an international ad campaign are nearly endless!

Developed by their internal team in the U.S. and supported by their regional offices in several countries such as Germany, England, France, and Argentina just to name a few, Spotify delivers ads that are as unique as the data and markets themselves. Just as how devoted music fans can spend countless hours flipping through records to find a truly unique gem worth sharing, I am sure the Spotify team spent a good chunk of time data digging to find these hidden gems to share with audiences worldwide. Combine with some witty copy and colorful graphics, and BAM! you’ve gotten yourself an eye-catching and quirky campaign that shows how diverse  (and sometimes a little weird) we all are when it comes to our music preferences. Check out some more colorful ads below: